Sometimes when you’re really knowledgeable about a topic, you may forget that others are not. When you’re talking to consumers about the value of the many different features of RECacril® fabric, it’s important to translate common industry expressions not only into terms that they understand, but into concepts that they value if you want to make the sale. This is especially vital when you’re pitching against the competition which inevitably you will.
So when you’re in your next sales meeting, remember these consumer-friendly talking points for translating fabric features into value propositions that will surely close the sale:
Fade-Resistant, Solution-Dyed Acrylic Yarn – RECacril will stay brighter longer than the competition’s fabric so it won’t need to be replaced as soon.
Tighter Weave – With fewer holes and gaps, RECacril is more effective at providing protection from the sun, rain and other elements making it the better product for the job.
Greater Dimensional Stability – This means that RECacril fits better across the frame of the finished product with less sagging and bunching than the competition. Not only does this look better, it’s makes for a longer lasting structure.
Broad Range of Popular Colors and Textures – More colors and textures means more choices to fit the customer’s personal style and decor.
10-Year Warranty – A warranty that meets and oftentimes exceeds that of the competition means Recasens is a company that stands behind the quality of its products.
Greater Value – Often more affordable than its major competitors, RECacril is a great, all-around value.
In short, while RECacril is without a doubt a superior product, crafted with care, your customer is going to be more concerned with the benefits it delivers than the detailed specifications of the product. So listen carefully to your customer’s needs and keep your pitch focused on the features that deliver the benefits that meet them. Do that and we’re confident you’ll be increasing your close rate in no time.
